Logo uplift, brand identity development, website and signage design for SUG. It all began with a love for a plant. Monstera deliciosa.

Saifi Urban Gardens is a lively hub for the community of Gemmayze in Beirut, as well as a hand-crafted, owner-managed hostel. Outdoor and indoor gardens are available for you to relax, interact or just have fun with friends. 25 private and dorm rooms, as well as a shared apartment are housed in two converted Beiruti buildings dating from the early 20th and 19th centuries. Rooms are spacious and simple with modern bathrooms and daily cleaning. Due to the lively restaurants on site as well as the traditional architecture Saifi is not the place for peace and quiet, it’s a place for meeting others, going out and experiencing the real Beirut.

SUG original logo on the left / uplifted logo on the right

Saifi Urban Gardens website design

Photoshoot by Sana Asseh for SUG